Itching ears

In 2 Timothy 4:1-5, the Apostle Paul warned that the time would come when people would "not put up with sound doctrine" but would "gather around them a great number of teachers to say what their itching ears want to hear." He said they would "turn aside to myths," so Timothy had to "Preach the word; be prepared in season and out of season; correct, rebuke and encourage—with great patience and careful instruction" and "keep your head in all situations, endure hardship, do the work of an evangelist, discharge all the duties of your ministry."
Without being specific about why, I feel the need to say that too many Christians are falling into the "itching ears" trap because too many teachers aren't willing to endure the hardship that comes when we "correct, rebuke and encourage."
Today there's a lot of pop theology being preached as if it was gospel truth, but it isn't. Pop theology holds at its center a very valuable kernel of truth, but it goes way beyond what the bible says. It loosely interprets the bible or even totally ignores any interpretation at all and makes up a meaning. Pop theology is unconcerned about correct biblical interpretation and instead seeks to tell people what they want to hear, what makes them feel good about themselves, their church, their culture, their country. It's not necessarily a bad thing to feel good about any of those things, but when you're doing it based upon a false premise, is there true value in the feelings?
As a bible teacher, I want to correct pop theology. Sometimes it makes me hiss like a Navi! The problem is in knowing when I make a direct frontal attack and when I simply patiently show people how to correctly interpret the bible and pray that they find the truth on their own.
One thing I know for sure is that if someone asks me a question, I'm going to answer it to the best of my ability. So, if you have doubts about something you've heard, you can always ask. I'll be more than happy to explore what the bible actually says.
In the meantime, I'll just keep my hisses to myself unless God pokes me too hard!